Privacy policy

Last updated: April 13, 2026

Privacy Policy – Maison 42

Maison 42 (“we”, “us”, “our”) operates www.maison42.co.uk. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how we collect, use, and protect your personal data.

1. Who We Are

DNS COMMERCE LTD T/A Maison 42

Company Number: 17000888

Company Address: 128 City Road, London, EC1V 2NX

Phone Number: 0208 088 6942

email: contact@maison42.co.uk

We are the data controller responsible for your personal data.

Information you provide:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order details
  • Messages sent via contact forms or email

Information collected automatically:

  • IP address
  • Browser type and device information
  • Website usage data (pages viewed, time spent, clicks)
  • Cookies and tracking data

Payment Information:

Payments are processed securely via third-party providers (e.g. Stripe, PayPal). We do not store full card details.

3. How We Use Your Data

We use your data to:

  • Process and fulfil orders
  • Manage payments and prevent fraud
  • Provide customer support
  • Send order confirmations and delivery updates
  • Improve our website and services
  • Send marketing communications (if you opt in)
  • Recover abandoned carts (if consent is given)

4. Legal Bases for Processing

We rely on the following legal bases:

  • Contract – to fulfil your order and provide services
  • Legal obligation – for tax, accounting, and compliance
  • Legitimate interests – to operate, improve, and secure our business
  • Consent – for email and SMS marketing

Where we rely on legitimate interests, we ensure these are not overridden by your rights and freedoms.

5. Marketing Communications

If you opt in, we may send you marketing messages via:

  • Email
  • SMS

You can unsubscribe at any time by:

We do not sell your personal data.

6. SMS Marketing

If you opt in to SMS marketing:

  • You agree to receive recurring messages about orders and promotions
  • Message frequency may vary
  • Message/data rates may apply
  • Consent is not a condition of purchase

You can opt out anytime by replying STOP.

Use of Phone Numbers

We use your phone number to:

  • Send transactional updates
  • Send marketing messages (if consent given)
  • Provide support

Your phone number is never shared for third-party marketing.

7. Sharing Your Data

We share your data with trusted processors, including:

  • Payment providers (e.g. Stripe, PayPal)
  • Shopify (our e-commerce platform)
  • Shipping and logistics partners
  • Marketing platforms (e.g. Klaviyo)
  • Analytics providers

All partners process data under strict contractual obligations.

8. International Transfers

Some providers process data outside the UK.

Where this happens, we use safeguards such as:

  • Standard Contractual Clauses (SCCs)

You may request a copy by contacting us.

9. Data Retention

We retain data only as long as necessary:

  • Order data: 6 years (legal/tax requirement)
  • Marketing data: until consent is withdrawn or after 24 months inactivity
  • Analytics data: up to 26 months

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Object to processing
  • Restrict processing
  • Data portability

To exercise your rights, email: contact@maison42.co.uk

You can also complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk

11. Cookies & Tracking

We use cookies and similar technologies. See our Cookie Policy below for full details.

12. Automated Decision-Making

We do not carry out automated decision-making that produces legal or significant effects.
We may use limited profiling for fraud prevention and marketing optimisation.

13. Children’s Data

Our website is not intended for individuals under 18.
We do not knowingly collect data from children.

14. Data Security

We use appropriate technical and organisational measures to protect your data.

15. Third-Party Links

We are not responsible for privacy practices of third-party websites.

16. Changes to This Policy

We may update this policy. Updates will be posted with a revised date.

17. Contact

Email: contact@maison42.co.uk
Address: 128 City Road, London, EC1V 2NX

Phone: 0208 088 6942

Cookie Policy 

What Are Cookies?

Cookies are small files placed on your device to improve your experience.

Types of Cookies We Use

1. Strictly Necessary Cookies

  • Required for site functionality (e.g. checkout, login)
  • Cannot be disabled

2. Analytics Cookies

  • Help us understand website usage
  • Example: Google Analytics

3. Marketing Cookies

  • Used for advertising and remarketing
  • Example: Klaviyo, Meta Pixel

Abandoned Cart Tracking

We may use cookies to track items in your cart and send reminders via email or SMS (only if you have opted in).

Third-Party Cookies

We use services including:

  • Shopify
  • Klaviyo
  • Payment providers
  • Analytics tools

These may place cookies on your device.

Managing Cookies

You can:

  • Accept or reject cookies via our banner
  • Change browser settings
  • Withdraw consent at any time